The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. To use individual functions (e.g., mark statistics as favourites, set However, the popularity of the kpop genre is that as been spreading across the nation. It's easy! As soon as this statistic is updated, you will immediately be notified via e-mail. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. The Tulsa . Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. As the K-pop fandom's political organization becomes even more mainstream,. You must be a member in order to leave a comment. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. 2007 - 2023 6Theory Media, LLC. Hope it can give you helpful insights or interesting facts about K-pop. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. statistic alerts) please log in with your personal account. to incorporate the statistic into your presentation at any time. Below are the age demographics fan report for third generation K-Pop idol girl groups. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Tentu, hal ini belum bisa dikonfirmasi. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Business opportunities soon followed. You can only download this statistic as a Premium user. Visuals Visuals Visuals. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. 3. (February 25, 2020). During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Korean Foundation for International Cultural Exchange. Register in seconds and access exclusive features. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. If you are an admin, please authenticate by logging in again. A Medium publication sharing concepts, ideas and codes. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. [Online]. Culture Queen. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Would love your thoughts, please comment. K-pop fans are now even making fan videos about Anonymous itself. There are of course male fans, but male fans virtually avoid male idol groups. Currently, you are using a shared account. Top Asian Cities for K-Pop A paid subscription is required for full access. Halaman Selanjutnya. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. You need at least a Starter Account to use this feature. Please create an employee account to be able to mark statistics as favorites. . At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Meanwhile, all transgender respondents with a total of 4 people come from the US. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. Learn more about how Statista can support your business. This statistic is not included in your account. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. The money is mostly obtained from parents or working part-time jobs. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Can ifans use melon? The Western Hemisphere: K-Pop Consumption and Engagement. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Fans recently crowdfunded around 3 million baht (around $95,000) to . Learn more about how Statista can support your business. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Considering the fact that young women make up a significant demographic in K-pop . Contrarily for males, the money that they spend is around $50 to $100. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Create an account on our community. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. However, K-Pop history has seen some exceptions, for example, TWICE. As a Premium user you get access to background information and details about the release of this statistic. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. statistic alerts) please log in with your personal account. 10.14.20. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? In Korea, kpop is generally aimed at girls and women between the ages of 15-30. . Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." 1. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. BTS's Jin updates his Instagram for the first time in 2023! As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Discover the latest in K-pop music, news, and culture at KPOPSource.com. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Without any further ado, please enjoy this article. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! 75 1 Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). As for the occupation, most of them are students followed by nurses or caregivers. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. It isn't just BTS fans who are this passionate. Please create an employee account to be able to mark statistics as favorites. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Top North and South American Cities for K-Pop. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Spanish tracks and collaborated with local artists. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Warner Bros. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. K-Pops wide appeal across Asia is due to several factors. (Normal here means they fall between the two red outer lines in the graph above.) You can also find the Tableau Public visualization dashboard Ive created to support this article. Yet K-Pop has made great strides in bridging the cultural divide. There are 240 respondents in this survey with 140 of them come from the US. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Access to this and all other statistics on 80,000 topics from, Show sources information [Price List], 5 Steps For Sending The Perfect Demo Submission. (2020). In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. As a Premium user you get access to background information and details about the release of this statistic. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. From new album releases to concert coverage, our site has it all. Various kinds of merch can be found in the form of light sticks to an album. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Dancer at Heart. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. There's an entire Twitter account -- BTS on Billboard! ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. You need a Statista Account for unlimited access. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. There are also historical and economic ties with the region. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . In, Korean Foundation for International Cultural Exchange. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). This number was for those searching for a ticket to a BTS concert on the ticketing website. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Screaming Fangirl. You only have access to basic statistics. You can also find the Tableau Public visualization dashboard I've created to support this article. However, Africa is completely ignored in the discussion. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats.